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23 July 2010
IHG Becomes First Global Hotel Company to Reward Loyalty Points for Geolocation Check-Ins
Priority Club Rewards, the worlds first and largest hotel loyalty programme in the industry, offers a number of benefits to frequent travellers and a wide group of properties for guests to choose from. Priority Club Rewards offers members a large collection of programme rewards*, including free hotel nights, frequent flyer miles for over 40 airlines worldwide, exclusive wines, store vouchers and special activities.
So what exactly do you get?
There are three levels of membership: Club, Gold Elite and Platinum Elite. Unlike any other hotel loyalty programme, we offer our members unparalleled levels of freedom and choice, making our Any Hotel, Anywhere scheme a real industry first. Whether it's a family holiday in an apartment in the Med, a romantic break in a boutique hotel in New York or an all inclusive resort in the Caribbean, the introduction of Any Hotel, Anywhere means that Priority Club Rewards members have the freedom to choose where they redeem their points.
Member Benefits
Club
Stay up to 14 nights in a calendar year
- Points that never expire
- No blackout dates for Reward Nights
- Collect Points, Miles or Other Partner Credits
- Extended check-out until 2 p.m. based upon availability
- Weekday Newspaper
- Transfer points between member accounts
Gold Elite
Stay 15-49 nights or earn 20,000 points in a calendar year
Receive all Club benefits, plus:
- Priority Check-in™ on guaranteed reservations
- 10% bonus on base points
- Exclusive Gold Customer Service Phone Number
Platinum Elite
Stay 50 or more nights or earn 60,000 points in a calendar year
Receive all Club benefits plus:
- Priority Check-in on guaranteed reservations
- Complimentary room upgrades (Subject to availability)
- Guaranteed room availability (72 hours in advance)
- 50% bonus on base points
- Access to exclusive Platinum Elite Phone Number
Our history
1983
Priority Club Rewards (PCR) - the first hotel loyalty programme is launched
2000
PCR launches the industry's first online awards catalogue at www.priorityclub.com
2004
PCR wins six Freddie Awards, the most prestigious consumer-generated awards in the travel industry.
2004
PCR becomes the world's larges hotel loyalty programme
2004
PCR launches Japanese and Italian language websites adding to the already available Chinese, English, French, German, and Spanish website versions
2005
PCR wins six Freddie Awards for the second year running
2005
PCR wins Global Traveller Award for 'Best Hotel Rewards Program'
2006
PCR launches 'Any Hotel, Anywhere' card in the Americas
2006
PCR expands the industry-leading Priority Club® Regards 'Any Hotel, Anywhere' reward to members in the UK and Euro-zone countries as of September
2007
PCR named 'Hotel Program of the Year' (Americas) for the second consecutive year at the 19th Annual Freddie Awards and 'Best Hotel Loyalty Program in the World' by readers of Global Traveler Magazine, also for the second year running
2007
PCR expands 'Any Hotel, Anywhere' rewards to members in Mexico and introduces Priority Club Meeting Rewards program across all seven brands in the Americas.
2008
Priority Club Rewards named Best Hotel Loyalty Program by readers of Business Traveler magazine and Best Hotel Loyalty Program in the World by readers of Global Traveler magazine – for the third consecutive year.
2008
PCR welcomes its one millionth member in Greater China, and is named Best Hotel Loyalty Programme at the China Hotel Starlight Awards.
2008
PCR voted best hotel loyalty programme by readers of Business Traveller Middle East.
2008
PCR celebrates its 25th anniversary.
2009
For the fifth year in a row, Global Traveler Magazine names Priority Club Rewards the Best Hotel Rewards Program in the World.
Readers of Business Traveler Magazine vote PCR the Best Hotel Loyalty Program for the third year in a row.
Did you know?
- In the past four years Priority Club Rewards members have recorded more than 115 million nights away from home at IHG hotels, the collective equivalent of 315,068 years on the road.
- Members have redeemed 50 billion points worth more than US$340 million over the past four years.
Figures as at 31 December 2010
Last updated 19 February 2010
